3 ways the UFC Venum fight kit deal affects fighters
The ref raising Nate Diaz’s right hand as he drinks almond milk “Stockton” with his left. Francis Ngannou’s extravagant driving entrance into the octagon in an all-new Ford Escort. Jan Blachowicz casually shines his lightweight belt with a non-toxic “Warsaw” polish as Bruce Buffer shouts “and always”.
Maybe at some point the UFC may have considered this level of sponsorship of headstrong fighters inside the Octagon, but the $ 70 million deal with Reebok in 2014 meant the fighters were losing control of what they could approve of during the fight week.
After the recent UFC 260 event, this deal with Reebok officially ended (excluding shoes). From today and for the next “three or more” years (according to UFC vice president Lawrence Epstein), martial arts brand Venum will take over from Reebok.
Let’s take a look at three ways the UFC Venum Fight Kit deal affects fighters.
3. Salary increase
Grunts from UFC fighters over the past seven years have focused on declining overall revenue due to the nature of the deal with Reebok, so maybe they’ll be slightly happy that Venum’s reign. brings a small increase in salary.
The new increased amount depends on the number of fights a fighter has participated in. Fighters who have fought five or fewer times will receive an additional $ 500 per fight, an additional $ 1,000 if they have had six or more fights, and an additional $ 2,000 if they fight for a title.
2. Better representation in the UFC
Only time will tell, but it’s hard to imagine Venum being as sloppy as Reebok.
Have you ever heard of a fighter called Anderson Aldo? Perhaps a Frankenstein-style wishful thinking from a UFC fanboy in the ranks of Reebok, this Brazilian merger of two separate fighter names is just one of many embarrassing mistakes they’ve made in this regard. which concerns UFC goods.
The blunders didn’t stop at the clothes. Reebok created an internal poster for UFC 189 that has a “Microsoft Paint on a Reclining Boat” vibe. To top it off, during the official announcement of the deal, the CEO of Reebok appeared to call Lorenzo Fertitta “Lorenzo Fatatta”.
1. Less control
Aside from the marginal salary increase, most UFC fighters probably won’t care much about this deal. From the initial sponsorship fee in 2009, when the UFC billed outside sponsors $ 50,000 per octagon appearance, to the current fight week sponsorship ban since 2014, fighters have felt the The UFC’s grip on their income is tightening more and more.
People like Brendan Schaub have openly criticized the deal with Reebok, saying he made six figures with sponsors before 2014.
As the UFC continues to grow exponentially around the world, making lucrative deals with sponsors and TV stations, with no hope of fighter unionization in sight, you could be forgiven as a fighter. of the UFC not to be excited about new shorts with a snake logo then going to a misspelled word.