Advertising agencies mobilize to support BIPOC’s “Brave Camp” for young people
âBrave Camp is really about bringing together creative and industry professionals to make it an amazing experience for kids,â Lindsay Stein, CEO of I’m Brave, told Muse. âCamps are so expensive, and they shouldn’t be just for the privileged. It helps with leadership, independence and creativity. It’s so good for your mental health. And these kids probably would never have this. opportunity to go differently. “
Stein, the former editor-in-chief of the Campaign US business magazine, worked to bring Brave Camp to life with David Angelo, founder of David & Goliath, whose own experience working with children in Sierra Leone led to the creation of Today, I’m Brave.
âI come from a big family and I have always wanted to create a camp environment for children that would inspire them to take on great things in life, knowing they would be better off,â says Angelo. “Lindsay established the pillars [of education, DEI, and health and wellness] that we have right now for today, I am brave. She said, “What if we take this Brave Camp idea and really put it at the center of the health and well-being of underserved adolescents today?” I thought it was a brilliant, brilliant idea. Everything was born from this idea. “
As summer camps so often are, Brave Camp should be a transformative experience for the children who attend.
âWe built a Brave program, which we adapted to the group we are working with,â says Stein. âThe counselors are experts in social and emotional learning and child developmental psychology. Every day there will be a theme around things like uniqueness, empathy and oneness. It’s a mix. deep emotional journeys through things like mindfulness and yoga, plus fun things kids would normally do: rock climbing, play sports and all that. “
Brave Camp will also host special guests and ambitious leaders from various fields of health, wellness and the arts. They include Rener and Ryron Gracie of the legendary Gracie family, who brought Brazilian Jiu-Jitsu to America in 1978 and created the UFC; the famous yogi Michael Carter; Jamaican hip-hop artist and poet and courageous Ambassador Nadirah X; celebrity trainer, founder of Trifecta Fitness and new board member of Today, I’m Brave, Paul Bamba; and Sketch Poetic founder Sheila Darcey.
The week will end with a talk by Angelo himself.
“These are the developmental years of children. It’s a great opportunity to work closely with them to give them hope that the world can be different, that they can be different. That they can unleash the superpower. that resides in all of us, and apply that, whatever challenges they face, âhe says.
The program is loosely based on what Angelo started in Sierra Leone with the children there.
âIt’s a combination of self-discovery, which really allows them to have a clear idea of ââwho they are and what they stand for, and to kind of be able to create from that. And then bring a full awareness through meditation and yoga, âhe says. . âThe Dalai Lama once said that if every child meditated there would be no wars. We really believe that it can become an ongoing practice for them to tap into this higher strength and bravery. We will give everything. our experience, all our wisdom and all our love to help them unlock their potential. “
The team will be recording many activities for a planned documentary. Stein says they will also be doing pre- and post-qualitative research and surveys with the children as they seek to expand the program.
âThe goal is for this to be sustainable so that we can continue, continue to bring back these children and other children,â she said. âWe also want to see what they bring back to their community. Are they less intimidated? Do they stand up for other people who are being bullied? Do they do better in school? Do they make friends more easily? Do they make friends in their host family easier? Over time we want this to be something we can build and hopefully bring to other camps across the country eventually. “
The involvement of the advertising industry is essential, not only financially but also morally. Angelo and Stein have both been deeply entrenched in the industry for years, and they see the mobilization of broad support from agencies and others across the business as a way for the industry as a whole to give back.
âOne of the things we talk about is that when you get some success in life, you reach a point where you have two choices: do you keep chasing success, or do you pause and take yourself. a moment to try to share this with others. , so that they have the opportunity to achieve their own version of success? “says Angelo.” This program gives these teens permission to believe that even though they are underserved, they can be the world’s greatest outliers. . Every person has someone in their life who has played a role in their growth. It belongs to all of us. – to all of us – to remember it and play a role in giving it back. “
You can help Today, I’m Brave by sponsoring a Brave Camper here. And below, see all of the companies that have donated so far.
Sponsors of the Brave Camp
(This list will be updated as more sponsors join the effort.)
Allen & Gerritsen
Mixed Strategy Group
Camp + King
David and Goliath
The Davis plot
Frankfurt Kurnit Klein & Selz PC
Highdive United States
The only club
Saatchi & Saatchi
Venables Bell & Associates
VMLY & R
We are Rosie