Taking place at the Dubai World Trade Center, Dubai Muscle Show, Dubai Active and Dubai Active Industry will feature 250 exhibitors from the world’s leading sports nutrition, fitness and bodybuilding brands from 25 countries, as well as over 600 inspiring athletes and health influencers. and fitness around the world. the globe. Visitors will also be able to access inspiring and educational lectures, meet and greet some of the biggest names in the fitness industry, world-renowned competitions, a back-to-back program of exciting group fitness classes and corporate seminars at do not miss. There will also be thousands of free samples and special discounts over the weekend.

The first exhibition of its kind to take place since the start of the COVID-19 pandemic, the event will bring together all areas of the fitness industry through its 20,000 m² exhibition space with its epic headliners and its busy schedule of events, and its return is a true testament to how the health and fitness industry is recovering from the pandemic.

Khalid Al Awar, Director of Events To Dubai Sports Council said: “We are proud to once again host one of the world’s best events here in Dubai later this year. As a forward-thinking country, Dubai Muscle Show, Dubai Active and Dubai Active Industry represent everything we believe in and testify to the strength of the fitness industry here in the Middle East. The event is set to be bigger than ever, which shows how well we are recovering from the pandemic and look forward to welcoming so many brands, athletes and visitors in October. “

Craig Hartley, Marketing Director at HBG Events, the exhibition organizers commented on his return:“With the pandemic encouraging people to put their health first more than ever, we are extremely happy to be able to bring this event back and give people the opportunity to learn more about health and fitness, as well as give the industry a platform to meet face to face for the business development, networking and education. There really is no other event like this show and its return just shows how the industry has rebounded stronger than ever. The energy throughout the weekend is second to none and we look forward to welcoming visitors again this year for an even bigger and better event.

Highlights of this year’s events include:

Dubai Muscle Show

This year’s Dubai Muscle Show is not to be missed as it returns with its biggest superset of headliners to date, including eight-time Mr. Olympia, Ronnie Coleman and most successful Arab bodybuilder and champion. reigning bodybuilding and reigning Mr. Olympia, Big Ramy.

Known as the premier international fitness and bodybuilding event in the Middle East, the Dubai Muscle Show brings together like-minded weightlifters from around the world, providing attendees with the opportunity to access speaker sessions and exclusive meet and greet with its legendary headliners.

A hub for advice from industry experts and expert fitness tips and tricks, Dubai Muscle Show will give guests the chance to try new products and samples and find out more about the sponsor. principal, the main martial arts and fitness academy, Team Nogueira. Guests will also be able to explore the exhibition area over the course of the three days, which will be packed with everything related to the exciting bodybuilding and fitness industry hosting Gold Sponsors. Bang Energy, Panatta, Manuku, Silver Sponsor Applied nutrition and other major brands As Squat Wolf, Fitness Authority Nutrition, Ronnie Coleman Signature Series, Olimp Sport Nutrition and Genetics Nutrition.

Dubai Active

The biggest celebration of fitness and wellness in the Middle East is back with its most exciting lineup of events yet! Brought to you by Dubai’s first women-only gym, Fit n Glam, This year, the Dubai Active will give visitors the opportunity to immerse themselves in the world of health and fitness for three action-packed days.

Bringing together top celebrity trainers, studio classes, fitness brands and industry expert speakers, this year’s Dubai Active will provide attendees with plenty of opportunities to improve their fitness knowledge, meet their influencers and trainers in the industry. elite favorites and participate in unlimited free and exciting workout classes, interactive workshops and lectures led by expert speakers on the Spinney’s well-being to organise.

Celebrating the city’s love for all things health and fitness, Dubai Active will run fitness and yoga classes throughout the weekend at some of Dubai’s most popular gyms and studios, including Fit N Glam, The Platform Studios, Les Mills, Zumba, Mashup Conditioning and UN1T, the new global franchise that is taking the industry by storm. One of the world’s leading fitness apps, Shreddy will also be hosting classes with some of its top global influencers, which will be announced soon. Attendees will be able to taste and purchase exclusive ranges from leading fitness, clothing, beauty and nutrition brands, and learn more about Gold Sponsors Befit and BiOptimisers, Well-being stage sponsor Spinney, Silver Sponsor Pocari sweatshirt, sponsor of the yoga studio FIJI Water and official sponsor of water Laurence. Brands such as L’Couture, Beyond Resilience, Aurum Activewear, L’etoile Sport, Zumba will also be present this weekend.

This year, Dubai Active will also host a functional fitness competition, the Turf Games. The largest event of its kind to take place in the Middle East, the competition will invite athletes of all skill levels to compete in individual and pairs training competitions.

Dubai active industry

The only international fitness, wellness and sports show in the Middle East is back this year to give brands and businesses the opportunity to connect again since the start of the COVID-19 pandemic. With 95% of the booth space already sold, this year’s event is set to be the largest yet and will feature some of the world’s leading fitness and wellness B2B brands specializing in equipment, technology and education.

A dedicated platform for fitness professionals and business owners, Dubai Active Industry facilitates business development, networking, education and training opportunities, providing attendees with exclusive access to insider knowledge through summits. , conferences and events. A place where people can learn from the CEOs and founders of top fitness brands, the summits will cover topics such as fitness and business, fitness start-ups and the future of wellness in the Middle. East, which will give an overview of the situation in the Middle East. the spa and wellness industry.

Dubai Active industry will present a showcase of the world’s biggest brands such as; Platinum Sponsor Anytime Fitness, AKI Fitness Gold Sponsor,Business Hub Sponsor Active IQ, as well as Panatta, Life Fitness, Rogue, TuffStuff, Canali Systems, Watson Gym Equipment and Concept 2 who will exhibit this weekend.

Dubai Muscle Show, Dubai Active and Dubai Active Industry will operate with the highest level of safety measures and precautions in relation to the COVID-19 pandemic. To learn more about enhanced security guidelines and procedures, please visit,

Covid Guidelines

Dubai Muscle Show, Dubai Active and Dubai Active Industry are organized by HBG Events in collaboration with the Dubai Sports Council. HBG is part of the Italian Exhibition Group – organizers of Rimini Wellness in Italy, one of the world’s leading events in the fields of fitness, wellness and sport.

Flash sale tickets are now available for purchase online. For more information on the exhibition and for the latest news, updates and tickets, please visit,

https://dubaiactiveshow.com/ and https://www.dubaimuscleshow.com/

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For more information please contact:

Plus 1 Communications / [email protected]

About HBG EVENTS

Dubai-based HBG Events FZ LLC (HBG) was established in 2016 as an exhibition organizer focused on the fitness, wellness and active living industries. HBG’s co-located flagship shows; Dubai Muscle Show, Dubai Active and Dubai Active Industry collectively represent the largest and most diverse fitness event in the Middle East.

About ITALIAN EXHIBITION GROUP

Italian Exhibition Group (IEG), listed on the Mercato Telematico Azionario (MTA) managed by Borsa Italiana SpA, is a leader in Italy for the organization of exhibitions. It is one of the main operators at European level, with the ownership / operation of the main exhibition centers in Rimini and Vicenza, and has offices in Milan and Arezzo. IEG currently specializes in organizing events in five categories: Food & Beverage; Jewelry & Fashion; Tourism, Hospitality and Lifestyle; Well-being, Sport and Leisure; Green technology. In recent years, IEG has embarked on a significant path of overseas expansion, including setting up joint ventures with local organizers in key markets (e.g. United States, United Arab Emirates and China ). In 2019, the IEG totaled 48 trade fairs organized or hosted and 190 congress events. www.iegexpo.it

© Press release 2021