In another crypto-sports partnership, English Premier League club Everton FC have reportedly signed a multi-year deal with casino and sportsbook company Stake.com.

Reports note that the Australia-based casino’s sponsorship deal is described as “the highest value shirtfront deal in the club’s 144-year history”.

Stake’s sporting presence has expanded

Professor Denise Berrett-Baxendale, CEO of Everton, said: “Stake.com is an ambitious organization with impressive growth plans and we are all very pleased to partner with them at this stage in their journey. My talented colleagues in our new revenue team have made excellent progress over the past few months and have worked tirelessly to secure what is the biggest partnership deal in club history.

However, the exact amount of the sponsorship currently remains secret. Previously, Stake entered into a partnership with pop star Drake, who participated in a million-dollar Bitcoin livestream in May 2022.

That said, Akhil Sarin, Head of Acquisitions for Stake.com, said: “We are incredibly proud to partner with Everton, a club steeped in tradition and with a passionate and loyal fanbase respected around the world.”

Notably, Everton had also created the $EFC Fan Token with Socios.com in May this year. The digital token that uses digital currency, Chiliz (CHZ) was ranked 1606 on CoinMarketCap and had a market price near $0.64 at press time.

Crypto betting is not legal in some jurisdictions

The platform reportedly manages around $100 billion in sports betting and gaming, with a bag of recent industry collaborations.

According to the platform’s website, he is once again the official sponsor of Watford FC for the second year. Scott Duxbury, Chairman and Chief Executive of Watford FC, said: “We are delighted to continue to work with Stake as our main shirt sponsor for the 2022/23 season.”

If media reports are to be believed, Staked.com and crypto betting are functional in Australia due to the lack of specific legislation to ban such platforms. However, on the contrary, the platform is unable to legally operate in the UK or France.

Meanwhile, Stake.com was the UFC‘s first-ever “official betting partner” in Latin America and Asia. In April, the premier mixed martial arts organization also teamed up with Crypto.com to launch new Fight Night bonuses for UFC athletes that will be paid out in bitcoin (BTC).

Sports sponsorships via cryptocurrency are expected to reach $5 billion by 2026, according to Nielsen. According to the firm’s research, the data points to 778% growth over the next four years compared to 2021.

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