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Ultimate Fighting Champion (UFC) athletes will receive bitcoin bonuses thanks to the partnership between the mixed martial arts organization and Crypto.com.
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Bitcoin bonuses will be awarded to the top three fighters at each UFC pay-per-view event as voted by fans around the world, according to an announcement Thursday.
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First, second and third place fighters will receive $30,000, $20,000 and $10,000 of bitcoin (BTC) respectively, which will be 100% funded by Crypto.com.
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The average annual salary for a UFC fighter last year was $160,000, according to sports news website The Sports Daily. Thus, occasional five-figure bonuses paid out in bitcoins could prove invaluable to many fighters.
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The UFC is launching its new “Fan Bonus of the Night” program alongside Singapore-based Crypto.com, an extension of the partnership between the two companies that began in July.
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The crypto exchange has become the official “fight kit” partner of the UFC in a 10-year deal worth $175 million. It was one of many such deals with sports teams and brands that Crypto.com made in soccer, basketball, hockey, and motor racing. It also secured naming rights to the previously named Staples Center in Los Angeles, home of the city’s NBA teams and the NHL’s LA Kings.
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More recently, Crypto.com became an official sponsor of the 2022 FIFA World Cup which takes place in Qatar in November and December.
Read more: Crypto.com says hackers stole almost $34 million from users
UPDATE (April 7, 2022, 2:30 PM UTC): Adds to the second bullet point that the Bitcoin price is funded by Crypto.com.
