EABL pledges to sponsor Kenya team and National Olympic Committee: standard sport
Anne-Joy Michira, Beer Marketing Manager at East African Breweries Limited, said it was an honor for the company to be associated with Team Kenya as a sponsor.
Michira said this at the NOCK Team Kenya gala on Friday night, where the government, through the Sports Ministry and sponsors, praised the Olympians for braving the challenges of the Covid-19 pandemic to deliver 10 medals at the Tokyo Olympics in 2020.
The gala at the Carnivore Simba Saloon was organized by Kenya Breweries Limited (KBL) and the National Olympic Committee – Kenya (NOCK).
Sport and Cultural Heritage CS Amb. Amina Mohamed, Principal Secretary of Sports Joe Okudo were represented by Principal Deputy Secretary of the Ministry Mr. Kimoko
CS Amina Mohamed paid tribute to the Olympians for their exemplary performance which once again highlighted the country’s prowess in athletics.
“Kenya, through our athletes, made us proud once again in the Tokyo 2020 Olympics. We claimed our place in the world, emerging first in Africa and 19th overall, and those are the moments. that make us proud to be Kenyans as a people.
“We are proud of the team for their excellent performance in such difficult situations caused by the Covid-19 pandemic which posed many challenges,” she said.
EABL’s marketing director Michira said the company is committed to supporting sport in the country.
“It is a great honor for Kenya Breweries to be a part of Team Kenya’s history throughout the Tokyo 2020 Olympic Games. As a company, we believe that sport is an important tool in bringing people together, and for this reason, we are always committed and ready to support our athletes, especially at such important events, ”said Michira.
Kenya Breweries Limited, through its flagship beer brand, was an official Games partner this year through a 45 million shillings sponsorship that was used to support team preparations and logistics during the games. As part of the partnership, the company was also involved in the production of the official team travel kit, as they also ran a nationwide campaign called “Cheer Our Champions” to rally Kenyans behind the team.
Kenya won 10 medals, 4 gold, 4 silver and 2 bronze. Emmanuel Korir (800 meters), Faith Chepng’etich Kipyegon (1,500 m) alongside marathon runners Peres Jepchirchir and marathon world record holder Eliud Kipchoge extracted gold, with Hellen Obiri (5,000 m), Ferguson Rotich ( 800 m), Timothy Cheruiyot (1,500 m) and Brigid Kosgei securing the money. Hyvin Kiyeng and Benjamin Kigen, both in the 3000m steeplechase, won bronze.
In addition to athletics, Kenya has participated in men’s and women’s rugby sevens, boxing, swimming, volleyball, beach volleyball and taekwondo.