ABU DHABI, November 8, 2021 (WAM) – United Arab Emirates investment group Yas Holding has announced that it has signed an agreement with the UAE Jiu-Jitsu Federation which will see its subsidiary Marmum Dairy Farms become a gold sponsor for all federation events this year. .

The sponsorship is part of Yas Holding’s continued support for UAE government initiatives to promote Jiu-Jitsu as a sport in the country while providing young athletes with the opportunity to compete globally.

Under the agreement, Marmum will be a gold sponsor of events hosted by the UAE Jiu-Jitsu Federation this year, including the 2021 Abu Dhabi World Professional Jiu-Jitsu Championship.

“We are proud to support Abu Dhabi’s long-term vision to nurture the country’s young athletes. This is an important sponsorship agreement with the UAE Jiu-Jitsu Federation through which we hope make a positive contribution to communities and help build a strong generation of athletes to excel locally and internationally, ”said Murshed Al Redaini, Group CEO at Yas Holding.

This sponsorship agreement also aligns with the strategic vision of Marmum Dairy Farms. “With our many dairy products, Marmum is committed to meeting the growing need for vital nutrients for the community to help develop competitive, strong and healthy generations. Yas Holding, along with Marmum, is committed to improving the public health as well as the vitality of the community, and this sponsorship agreement is a representation of that commitment, ”said Jeremiah Henchy, CEO of Marmum Dairy Farms.

Fahad Ali Al Shamsi, Secretary General of the UAEJJF, said: “Our federation is leading the efforts to promote Jiu-Jitsu across the UAE by empowering young budding talents. We are committed to organizing local events and organizations that hone skills and experiences The support of our partners and sponsors is essential for the achievement of our vision, and our agreement with Yas Holding is part of our efforts to activate the role of private and public partnerships in supporting the growth of Jiu-Jitsu across the UAE. This partnership reflects our common goals and our mission to build a healthy community. ”

Jiu-Jitsu has become one of the most popular martial arts in the world. It has attracted a large following in regional and world sports forums because of its suitability for different ages and the physical, intellectual and social benefits that the practice offers.

Marmum Dairy Farms will sponsor the 2021 Abu Dhabi World Professional Jiu-Jitsu Championship in November.