European Judo Union signs sponsorship agreement with Essimo
The European Judo Union (EJU) has signed an agreement with the sports equipment company Essimo, which has become a privileged partner of the organization.
This is the latest increase in sponsorship for the EJU amid the COVID-19 pandemic, following its agreement with Ippon Gear extended earlier this month.
The Dutch company Essimo currently distributes judo equipment in 30 countries, and also sells products for sports such as boxing and karate.
Patrick van Kalken, who won bronze at the World Championships in the men’s under 66 kilograms division as an athlete and then European gold a year later, is the managing director of the company.
“When I heard about the new sponsor and the new marketing concept for EJU, I was immediately thrilled,” he said.
“The new ‘bailout’ sounded impressive, especially after a year of the COVID pandemic and tough economic times.
“I have wanted to be a partner of the EJU for a long time.
“Now is the time to do it.
“I am convinced that with the European Judo Union, we can increase our network as well as the awareness and visibility of our brand.”
Van Kalken retired after competing in the Sydney 2000 Olympics, where he finished fifth.
He said he was “not happy” with the fit of judo uniforms during his time in competition, so he founded Essimo to create better ones.
“I can’t wait to visit the judo tournaments, with the best judokas, but also with a full venue and enthusiastic spectators,” he added.