Exclusive news and research on the wine, spirits and beer sector
News in brief of July 9, 2021
July 9, 2021
• Proximo Spirits has teamed up with the UFC to make Jose Cuervo the official tequila of the Mixed Martial Arts League. The multi-year partnership kicks off July 10 at UFC 264: Poirier vs. McGregor 3, with the “Cuervo in Your Corner” campaign and a TV commercial featuring former UFC champions. In addition, the partnership includes a national raffle, with the top prize being a VIP weekend with combatant meetings; bar activations; and the mark on the UFC octagonal ring. On social media, Cuervo will highlight the partnership through “Shot of the Night”, a branded trailer, and as a sponsor of “UFC Quick Hits”, the live broadcast on the league’s social media. .
• Frederick Wildman & Sons promoted Kari Brandt to Vice President and General Manager, Wholesale Sales, effective immediately. Brandt joined the company in 2013 as a sales representative and has been promoted several times until recently as director of sales and portfolio development. In her new role, she will oversee Wildman’s wholesale operations, including the expansion of the company’s restaurant and retail operations in New York and New Jersey. Frederick Wildman’s import portfolio includes Pascal Jolivet, Cantine, Riunite and Gruppo Italiano Vini wines, among others.
Subscribe to the Shanken News Daily email newsletter, delivered to your inbox each morning.
Get a first look at 2019 data and 2020 projections for the wine and spirits industries. Order your 2020 impact database reports. Click here.