Pamela Manasseh, Marketing Manager of Beharry Restaurant Holdings Incorporated, reaffirmed the company’s commitment to the Guyana Mixed Martial Arts Federation (GMMAF) and its development story, adding that the partnership is indicative of the burgeoning sports catalog of the company.

This was stated during an exclusive interview with Stabroek Sport (SS). The transcript of the interview in its entirety is presented below.

SS: KFC, in particular, has an emerging portfolio in sports and has become the first sponsor of the Guyana Mixed Martial Arts Federation (GMMAF). What is the overall objective of the company in relation to the discipline of MMA?

PM: “KFC realizes the importance of not only encouraging our young people, but also demonstrating our interest in their development in a tangible way with our sponsorship dollars. In particular, KFC aims to support young people who are interested in this discipline by providing them with the tools necessary for participation, including equipment, clothing and financial assistance. We understand the importance of the GMMAF and its ability to help our young people develop more as athletes. We want to get involved in the development of our community while continuing to offer opportunities to our young people.

SS: While KFC’s support and contribution has focused on international events, how does the company plan to increase its and MMA’s visibility locally?

PM: “I wouldn’t say KFC is obsessed with international events; Our goal is to help the development and skills of our young people when they train locally. The better prepared they are in their local environment, the more opportunity they would have to excel not only on Guyana soil, but abroad whenever the opportunity exists. After all, everyone should have the opportunity to see our young talents compete as well. »

NS: How do the youth initiative and academic programs play a role in KFC’s goals? Likewise, how does Beharry Restaurant Holdings Inc. see the advantages of the recent academic launch for society?

PM: “KFC’s involvement in various youth initiatives and university programs demonstrates our commitment to youth empowerment and positive societal change. We believe that young people are our future, which is why we are proud to work with them. We want to help prepare the next generation of strong, intelligent young people who can have a positive impact on society. We hope to see every child in every community, no matter where they come from or what situation has the chance to achieve their dreams and realize their full potential. »