Logan Paul and Floyd Mayweather won tens of millions of dollars from sponsors for their fight. Here are all the brands involved in the boxing event.
Logan paul and Floyd Mayweather ‘The high-profile boxing match may not have crowned an official winner, but it has brought the duo more than a dozen potentially lucrative sponsorship deals with companies like Atari, DraftKings, and Only fans.
The June 6 Exhibition Fight – presented by Mayweather Promotions, that of Paul Mavathltcs, and competitor Cameo Fanmio– saw Mayweather, 44, a former 50-0 world champion, take on Paul, 26, who played in the self-dubbed self “YouTube World ChampionshipâOf boxing when he fought his fellow creator KSI in 2018, and is 0-1. (His first fight with KSI ended in a draw and went unrecorded; their rematch in 2019 went to KSI.)
According to the show fight rules, no judge returned a verdict and no winner had to be declared, but the eight-round bout notably didn’t end in a knockout for either Paul or Mayweather, putting them effectively tied. (An undercard fight, old NFL player Chad Johnson vs mixed martial arts fighter Brian maxwell, was also an exhibition bout with no declared winner, while the other two undercards ended with the judges’ verdicts: professional middleweight boxer Luis Arias defeated Hurd shank, and middleweight champion Badou Jack beat up Dervin Colina by TKO in round 4 in what was supposed to be a ten-round fight.)
In the lead-up to the fight, Paul and Mayweather both talked about the bouquet of sponsorships they had landed, with Mayweather going so far as to say Showtime sports (which aired the pay-per-view fight for $ 50 a piece and apparently struggled with significant streaming issues) that the event amounted to “legalized bank robbery.”
– SHOWTIME Boxing (@ShowtimeBoxing) June 3, 2021
âI’m fighting a YouTuber who thinks he’s a real fighter,â Mayweather said in the Showtime interview on June 4. “And I’m making crazy money for it.” I’ve already won $ 30 million just to prepare for the fight. Just the accumulation, I have already won $ 30 million.
One of Mayweather’s most important partnerships was with the creators subscription platform Only fans. The deal allowed him to create an account to share exclusive, work-safe and behind-the-scenes boxing content (although OnlyFans is primarily known for their wealth of NSFW content), as well as articles about his personal life. It also made him walk around the ring in Miami. Hard Rock Stadium wearing a flashy OnlyFans leather cap.
Mayweather’s entrance outfit was also adorned with the sponsor’s logos. Bet online, a digital bookmaker, while his entourage wore caps from another partner, the CBD / hemp cigarette maker TAAT. It was also sponsored by a longtime partner Global grant, with the boxing glove brand promoting combat on Instagram.
do you go with the guy who wears a charzard collar or the guy who wears an onlyfans hat? pic.twitter.com/TkbjjWAuPj
– kelton. (@keltonbluebook) June 7, 2021
His trunks for combat bore the logos of partners EthereumMax.org, New trend and its ramification NovaMEN, X unlimited (a marketplace selling health supplements), and SMILZ, a CBD brand created by Mayweather and Jas mathur, CEO of Limitless X.
Paul, meanwhile, titled his crop of sponsors with the legacy video game company Atari and its newly launched cryptocurrency, the Atari Token. Atari’s logo was featured on his bright yellow trunks during the match, a space shared by Mavathltcs, an influencer content auction platform Super offer, and Fashion Nova.
– Atari Token (@ataritoken) June 7, 2021
After the fight, Atari tweeted that Paul and Paul had “a lot more than that in store”.
Paul also partnered with a trendy fintech company Current for a $ 10,000 cash gift, and featured the company on her walkout dress and in a pre-fight download on her Youtube channel (where it has 23.1 million subscribers) on June 5.
âBanks are old and lame and obsolete, like Floyd Mayweather,â he chirps, flashing his Current-branded visa. âCurrent, however, is new, cool, and game-changing, like me. (A second pre-fight video, this one an episode of Paul’s longtime podcast Impulsive, also featured a nod to another sponsor, the metal wallet company Crete.)
To participate in the current contest, people must enter using Paul’s referral code LOGAN, and they will automatically be entered to win up to $ 500 each, for a total of $ 10,000. Current Tells Tube filter combat sponsorship is part of a comprehensive âglobal partnershipâ with Paul.
It should be noted that while this was not part of a sponsorship, Paul’s walkout suit also featured mint condition, the first edition, one of three Charizard Pokemon card he bought for $ 150,000 in October 2020.
The current giveaway wasn’t Paul’s only giveaway for fans. Him and another sponsor, cryptocurrency trading and tracking platform Blockfolio, promoted the fight by offering a gift that will reward 10 people with $ 10,000 each in currency Ethereum.
About the sponsors
And, of course, the sponsorships weren’t just going to individual fighters. Paul and Mayweather’s battlefield was surrounded by the mark of the main partners DraftKings and CashApp. (The latter is known to sponsor creators; it is the global partner of the creators’ organization 100 thieves(15,000 square foot headquarters in Los Angeles) Main sponsor Fanmio did not appear on the ring brand, but sold a la carte tickets accompanied by limited edition event T-shirts.
Mayweather and Paul both gave figures on how much they expect to earn from sponsors – Mayweather’s aforementioned claim of $ 30 million, and Paul said TMZ he expects to make around $ 20 million, but it’s unclear how much they could earn from the event outside of the partnerships. It was reported that Paul was to receive a base salary of $ 250,000 plus 10% of pay-per-view sales, but these numbers have not been officially confirmed.
Audience figures for the fight have yet to be released.