Dan Lambert, owner of the American Top Team, has a plan for soccer players in Miami, Florida to take advantage of the new NCAA rules that will allow them to be compensated.

Lambert, a longtime Hurricanes football fan, became a millionaire as the owner of the Florida-based mixed martial arts gym chain. American Top Team is also the training center for many professional fighters, including Jorge Masvidal and Amanda Nunes.

Lambert plans to offer the 90 scholarship football players a monthly stipend of $ 500 this year if they advertise his gym on social media.

“I want to help the kids. I want to reward them for what they do, and I also want a better product on the pitch,” Lambert told ESPN. “I want to improve the reputation of the school and the team that I love so much. I think this is a great opportunity to get involved and make a difference.

“I’m not looking to take advantage of it,” Lambert said. “I want to try to bring people together and improve our team. I have too many Gator and Seminole friends who have been (expletive) on me for the past 20 years. I want to turn the tide.”

Lambert’s offer to the Hurricanes has yet to be ruled out. The total could reach $ 540,000 this year.

“There are inappropriate ways for fans to support their players, and now there is a legal way to do it,” Lambert told ESPN. “And if there’s a legal way, and you can dot the I’s and cross the T’s, I’ll do it.”

Lambert has also started a company, called Bring Back The U. The company will aim to gain support from local businesses to hire players as their spokespersons.