The biggest result of chords

Daniel Kaplan, Sports Business Journalist: When Paul Tagliabue was NFL commissioner (he resigned in 2006), he was once asked when there might be a team in Las Vegas. He did not respond during his lifetime.

The Raiders moved to Las Vegas last year and luckily Tagliabue is still alive. With dozens of team-level gaming sponsors, the Raiders in Las Vegas, these National League game sponsorships were a given, the identity of the bookies wasn’t even a secret. But the official announcement is a powerful message that America’s Premier League, which was once firmly opposed to anything to do with sports gambling as evidenced by Tagliabue’s poor predictions, has completed its 180th birthday.

Analyze the scope of these transactions

Kaplan: Basically, today’s announcement is just one more sponsorship, allowing one company, three of them, to use their logos in conjunction with the NFL and create content around this alignment. The official beer, the official bookmaker. Teams in the legal sports gambling markets already have their own offerings. But a line in Caesars’ press release attributed to NFL Executive Vice President Renie Anderson stopped me laughing.

“As one of the largest games and entertainment companies in the world, we look forward to continuing to work closely with Caesars to find new and innovative ways to engage with NFL fans,” she said. declared.

She describes the NFL as a gaming company. Gaming companies take bets, operate betting houses. So that could mean in the future that the NFL will take on more of the functionality of a traditional bookmaker.

(Photo: Gabby Jones / Bloomberg via Getty Images)