Today’s world is drowning in a sea of ​​advertising. Online gaming companies are always trying to keep up with the trends to improve their visit rate, get more bets and increase their income. This is why more and more online casinos are making deals with famous MMA sportsmen.

Speaking of mixed martial arts, this type of sport is gaining popularity right now. Fighter fees are growing rapidly, TV audiences number in the tens of millions, and most sports stars will envy the popularity of Conor or Khabib’s social media. This aggressive sport has good chances and every fight is spectacular and “bloody”. At the same time, there are almost no options for a raffle game. Today, two worlds have met and developed together.

Of course, if you are not a fan of these sports and prefer conventional slots or card games, it is always possible to explore a Japanese list of online casino sites to choose a suitable game, for example. , and avoid injury or a knockout. tooth.

In this article, we are going to talk about the correlation between MMA and online casino communities and how its sponsorships are growing.

Development of online casinos

In 1994, Microgaming, the UK company, created the first online gaming platform on which a full-fledged online casino could already be built. The exact date of the first site offering gambling for money is not known, but presumably, in 1996, about fifteen such projects were registered around the world.

In 1994, Antigua and Barbuda passed a bill allowing an operator to legally obtain a gambling license in that country. With the appearance of the first online bookmaker (1997), large companies quickly saw the enormous potential of the online gambling market. This is when online casinos started their huge rise.

Brief history of MMA

Mixed martial arts competitions gather a large number of fans in the halls and are covered extensively on television. And although MMA has grown in popularity recently, few fans know that its origins date back to ancient times. The earliest references to mixed-style combat date back to 648 BC. Then the Greeks competed in pankration during the ancient Olympics – it was a mixture of wrestling and fist fighting.

Later, the pankration evolved into Etruscan and Roman “pankration”. It was brutal and deadly fighting that even took place at the Colosseum. Statues of the best fighters in this style were erected in public view in many cities of the Roman Empire. After the fall of the Empire, the mixed style dissolved into the martial arts of many countries.

Nowadays, mixed martial arts are very different from their old form. Those who regard MMA as a fight without rules are sorely mistaken. Today, MMA fights are regulated by the rules, where fighters are divided into weight classes and fight in 3 rounds of 5 minutes each. A number of techniques such as biting, deliberately injuring the eyes, punching the groin and throat are prohibited.

How MMA and Online Casinos Collided

For any business, getting a title sponsorship is one of the most effective ways to get the word out. For example, Betmotion, an online casino dedicated to sports gambling, casino and bingo has signed an agreement to sponsor UFC star Mackenzie Dern. She is one of the stars of MMA and specializes in jiu-jitsu. The agreement permits the use of its image on Betmotion’s website and social media, as well as in promotions and giveaways such as autographed items.

In some cases, depending on the terms of the contract, athletes may receive additional funds from sponsors. The amount of these payments directly depends on the popularity and achievements of the fighter. Now more and more online casino companies want to have a famous MMA fighter as the face of their brands. And we will follow the news of new collaborations.