UFC AND WORLD LATIN SUPERSTAR ANUEL AA TEAM FOR UFC 269: OLIVEIRA vs POIRIER
LAS VEGAS – UFC, the world’s leading mixed martial arts organization and Latin world superstar Anuel AA, will team up for an innovative marketing activation to promote Anuel’s third solo album, âLas Leyendas Nunca Muerenâ at UFC 269: OLIVEIRA vs. POIRIER this Saturday, December 11. Anuel AA is the first Latin artist to collaborate with the UFC to promote a sports concept album, which features his admiration for influential cultural figures, including sports icons.
Anuel AA’s signature company, “Real Hasta La Muerte” will be the main sponsor of UFC fight replay for the pivotal moments of the main event map. The company’s activation with the UFC will include the visuals, logo and art concept of Anuel AA for his third album, âLas Leyendas Nunca Mueren.â Anuel AA will also be attending the event and working with the UFC to create digital and social content throughout the evening.
Anuel AA has released his highly anticipated third album, Las Leyendas Nunca Mueren, last month. Inspired by his fans, Anuel wanted to create an album that projects perseverance onto the path to achieving his goals, as failure and success have been part of his personal journey. The project, which was developed over an eight-month period with the aim of bringing fans the essence of hip-hop, trap and reggaeton, includes several tracks that showcase its versatility.
The project pays homage to several of Anuel’s personal icons, including Michael Jordan, Kobe Bryant, Floyd Mayweather, Conor McGregor and Tupac. The conceptual album covers are accompanied by a trilogy of music videos directed by Anuel that depict the journeys of these icons that inspired the pioneer of Latin Trap and his music.
“For me, it’s a dream come true to team up with the UFC to promote my album,” shares Anuel AA. âThis partnership brings together my passion for music and sport. As a Latino, that means we work with great organizations to continue to represent our culture and share our stories.
Anuel AA is internationally recognized for his breakthrough as a Latin Trap artist and has become one of the world’s leading urban Latin musicians. The award-winning singer-songwriter and rapper began writing and publishing music online at the age of 14 in Puerto Rico and was quickly discovered by the American hip-hop and underground trap movement led by Maybach Music. by Rick Ross. With his affiliation to the Hip-hop world, Anuel became one of the first Latin artists to record with Meek Mill, Lil Wayne and DJ Khaled among other Hip-Hop artists. Anuel created a cross demand between urban Latin hip-hop and American hip-hop and developed an international audience that placed him at the top of the Latin trap genre.
In July 2018, Anuel released his first official album, Real Hasta La Muerte, which reached number 1 worldwide on Apple Music and also became one of the most downloaded albums on all digital platforms and the most listened to Latin album in the first week of its release. In less than a month, Real Hasta La Muerte has obtained Platinum certification from the RIAA.
UFC 269: OLIVEIRA vs. POIRIER will be broadcast to nearly 900 million TV homes in more than 170 countries. The digital content created around the event will be distributed to more than 625 million subscribers worldwide on all major social media platforms.