The UFC, the world’s premier mixed martial arts organization, today announced an extension to its partnership with Stake.com, the world’s largest cryptocurrency game and sportsbook.
The new agreement builds on the partnership announced by the UFC and Stake.com in 2021, in which Stake.com became the UFC’s first-ever official betting partner in Latin America (excluding Brazil) and Asia. Stake.com will continue to be the official betting partner of the UFC in these territories and now the partnership will be expanded to include Brazil, the first time the UFC has a betting partner in the country.
UFC has become one of the most recognized brands in Latin America, and especially in Brazil. The roots of mixed martial arts can be traced back to Brazil, and the UFC enjoys huge popularity there, with around 34 million fans.
SPONSORSHIP PARTNERSHIP AND BRAND INTEGRATIONS
As the official betting partner of the UFC, Stake.com will receive a wide range of integrations into major UFC assets. Stake.com will have a branded presence inside the UFC’s world-renowned Octagon® at select Pay-Per-View and Fight Night events each year, and Stake.com will be the Presenting Sponsor of the UFC’s regularly scheduled Pay-Per-View event held in Brazil. The UFC and Stake.com will also collaborate on a variety of personalized and original content to be distributed across UFC-owned social media channels and digital platforms, and the two brands will work together to create exclusive promotions and experiences. VIP for fans.
UFC ATHLETE BRAND AMBASSADOR PROGRAM
The agreement also includes an annual brand ambassador fund that will provide significant paid marketing opportunities to participating UFC athletes.
“Stake.com has been a great partner over the past year, and we’re excited to continue that relationship,” said UFC Vice President of Global Partnerships Nick Smith. “With sports betting becoming more widely accessible, we have added Brazil, a very important emerging gaming market, to a far-reaching collaboration that already included key regions in Latin America and Asia. We look forward to working with Stake.com to continue to provide fans with a unique way to experience the action and excitement of the UFC through Stake.com’s innovative and emerging gaming platform.
How to watch UFC 271 in your country
“We are beyond excited to renew our partnership with the UFC for 2022 after a tremendous 2021,” said Stake.com CEO Mladen Vuckovic. “Our relationship with the UFC only grows stronger, and we look forward to welcoming UFC fans around the world to our platform. Our current player base has relished the partnership, making the most of the VIP experiences and exclusive content to give them an experience with one of the biggest sports organizations in the world – something they can’t find anywhere else.
The UFC and Stake.com will showcase new and exclusive digital and social content this week leading up to the highly anticipated UFC® 271: ADESANYA vs. WHITTAKER 2 on Saturday, February 12 at the Toyota Center in Houston, Texas. UFC middleweight champion Israel Adesanya, Stake.com’s chief UFC athlete ambassador, will defend his title against the man he beat in 2019 to win the championship, No. 1 contender Robert Whittaker.
Founded in 2017, Stake.com is one of the fastest growing betting brands in global history, delivering an unparalleled online crypto gambling experience to its users. For more information, visit www.stake.com.