VeChain signs $100 million sponsorship deal with UFC
VeChain signs $100 million sponsorship deal with UFC
UFC and VeChain will work together to develop blockchain solutions for the sports industry
By Shashank Bhardwaj
Image: Shutterstock
The Ultimate Fighting Championship (UFC) has entered into a five-year partnership with a sponsorship deal worth $100 million with blockchain logistics company VeChain, making it the first-ever high-level blockchain partner of the UFC. The seven-year-old crypto initiative hopes to attract more users by using the global influence of promoting mixed martial arts (MMA) to more than 900 million homes.
The UFC is the biggest promoter and organizer of events for MMA. As VeChain is the main sponsor of its MMA events, its marketing assets and brand will be integrated across the UFC in live events, arena promotion, social media and other areas.
The partnership kicked off immediately and VeChain assets appeared on June 11 at a UFC event held in Singapore. VeChain’s sponsorship status as an “Official Blockchain Partner” at the UFC 275 event in Singapore will also allow VeChain to activate its new rights through the brand in the Octagon. VeChain would also benefit from other broadcast and social media integrations.